Welcome to the second Q and A session focusing on marketing for accountants… with Amanda C Watts…
Q. I am a small practice accountant trying in vain to improve my social media exposure… from a very low level … in an effort to get our name and services out there. I really am a complete Twitter and Instagram novice so would love to hear your thoughts on how to get started and make an impact.
Alice Brotherton, Stockport
A. Great question thank you. There are 5 key principles when it comes to ensuring that you cut through the noise and attract a following.
- Pick a target audience. One the easiest and quickest way to get a following is to have a hunting niche that you create your content marketing for. Choosing a specific person to write for will ensure that you are seen as a specialist instead of a generalist.
- Pick one thing that you want to get known for. I am known as the go-to person for marketing for accountants. I don’t deviate from marketing. You won’t hear me talk about pricing or blockchain. They key is to find a specialism and get known for that. If you want to be known for business growth, then make sure you speak about business growth. If you don’t know what you want to be known for, then this is the first thing you need to get clear on.
- When you create content think about the audience. There is so much random noise online – be different and always create something that is helpful. We don’t need another inspirational quote on our timeline! And steer clear of meaningless updates.
- Be in it for the long game. Show up daily and understand that not everyone is ready to buy now. Build relationships. 10 good relationships will serve you better than 1,000 followers who don’t take any notice of you!
- Prolific beats perfect. Don’t fuss over the little things. 80 per cent of something is better than 100 per cent of nothing. Post often and be focused.
If you choose your audience, choose what you want to get known for and consistently create content around these two points then you will attract your ideal client. As you get more confident ensure you start to share your personality because it is the one thing that is truly unique.
See you next time …. Amanda