Business Development


Do I have to be an extrovert to win business?

“I’m an introvert. What do you suggest I should do?” At a recent training sessios, someone came up to me and said: “Your ideas about business development and building a personal brand are great and practical, and I can see how they’d work. But I do not see them working for me — I’m an […]

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Five ways to improve your clients’ experience

Being a professional and building your practice is challenging. There are many things to take care of … and time can be at a premium. But, no matter how busy you are, you can’t forget the most important aspect of your business — your clients. Their needs must be understood and be met. And the […]

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Can technology win clients?

Attracting and winning clients is a key part of a firm’s growth strategy – and, according research, it’s a number one priority for firms in 2018: 41 per cent of accountants say acquiring new clients is their top priority this year. A further 23 per cent see increasing their use of technology as a key goal. […]

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Why master the art of networking?

“Your network is who you know. Your reputation is who knows you.” Rob Brown (Build Your Reputation) In my work running in-house business development training academies for large accounting firms, I’m often asked what one skill, quality or talent, if mastered, makes everything else easier. The answer is NETWORKING. For an accountant and for life, […]

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5 warning signs you’ve outgrown your accounting software

When you’re running a growing company, change is inevitable. But when your business needs change, it’s important to ensure that your systems are still fit for purpose. Here are some signs that you may have outgrown your existing accounting software: 1. Consolidation complications Do you find consolidating your month-end accounts a breeze, or are you getting bogged […]

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Lyn (left) and Donna

‘Business only happens where there is trust’

Lyn Bromley and Donna Whitbrook head up First Impressions consultancy, pointing accounting and finance professionals in the right direction with their people skills. “We continue to help our clients to manage their personal impact ensuring it is appropriate, consistent and memorable,” says Lyn. “We’re a training company that specialises in people. We help them to […]

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11 easy solutions to business development mistakes

Most accountants understand that business development is essential to growing their practices. Yet they make basic errors. So, here are 11 simple solutions to the most common mistakes. 1. Planning is the key to success The Mistake: I’ve seen many professionals who build great business development activities but do not see tangible results. They participate in […]

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