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Can technology win clients?

Attracting and winning clients is a key part of a firm’s growth strategy – and, according research, it’s a number one priority for firms in 2018: 41 per cent of accountants say acquiring new clients is their top priority this year. A further 23 per cent see increasing their use of technology as a key goal. […]

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Joel Oliver

My must-see sessions and speakers at Accountex 2018

There are times when a supplier gets the mix ‘just right’. And that’s what we believe the team behind Accountex has done since year one. As an event, it’s a clever cocktail of suppliers, content and leading speakers that accountancy firms, finance directors and industry professionals all love. From the outside, the event line-up may […]

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British Accounting Marketing Awards reveal finalists

Organisers of the inaugural British Accounting Marketing Awards have revealed the shortlist of finalists. The winners will be announced at the leading exhibition for accountants, Accountex 2018 on 23 May 5pm in Keynote Theatre 2. The Bamas will showcase the best marketing achievements from accounting practices, giving national recognition for those who have made the […]

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Ladder

Are you getting the marketing basics right ?

Accountants are now bombarded more than ever with advice on how best to attract new clients. Some of the strategies really work and others… They would be effective if you were flogging double glazing to the general public, but not if you’re promoting a highly skilled, professional service to businesses! Industry influencers will offer you […]

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Social media

Five ways accountants can learn to love social media

Accountants have tended to stick to word of mouth, traditional marketing methods, and professional or business networks such as LinkedIn. A  2014 survey in the US by Social CPAs found that few organisations advertised on social media and many had no social media policies. Things have probably changed a bit since that survey. But it’s slow progress.  […]

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Amanda Watts

Amanda Watts: ‘I’m Marmite. People will either love or hate me!’

Amanda Watts, marketing consultant for accounting firms, is the first interviewee in series of articles where I talk to leading figures in accountancy and related industries. Amanda is the MD of TwentyTwo Agency. She’s a speaker, best-selling author and founder of the British Accounting Marketing Awards. @AmandaCWatts  Why marketing? I could try and come up with a […]

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